TKO and Paramount/Skydance Expand Partnership with New PBR Streaming Deal

The relationship between TKO—parent company of WWE and UFC—and Paramount/Skydance continues to grow with another major media deal. According to the Wrestling Observer Newsletter, Paramount+ has secured exclusive streaming rights to the Professional Bull Riders (PBR) league in a five-year deal beginning this December.

The deal will bring live coverage of PBR’s Unleash The Beast season to the streamer, spanning five months across 19 cities and 17 states. CBS Sports will continue airing weekly PBR events on CBS and Pluto TV under their existing contract through 2030.

This latest agreement follows the massive $7.7 billion, seven-year UFC rights deal between TKO and Paramount/Skydance, signaling even stronger ties between the two companies as they expand their sports content offerings.

Source: Wrestling Observer Newsletter