Saturday, August 23, 2025

Toni Storm Unlikely to Head Back to WWE Due to AEW “Timeless” Persona

Don’t expect Toni Storm in WWE anytime soon—her “Timeless” act may be too tied to AEW. Dave Meltzer notes WWE avoids importing gimmicks from rivals and would likely rebrand her, stripping away the very character that made her stand out.

Toni Storm’s current appeal in AEW stems entirely from her “Timeless” persona, an old-Hollywood character that’s propelled her to the top of AEW’s women’s division. However, WWE typically avoids replicating acts from rival promotions, instead choosing to rebrand incoming talent. According to Dave Meltzer, that makes Storm an unlikely target for WWE when her AEW deal eventually expires.

On top of that, Tony Khan would likely outbid WWE to keep her. With Storm cemented as one of AEW’s top stars, the cost to bring her in may not make sense for WWE, especially if she’d lose the very gimmick fans connect with.

The bottom line: Toni Storm isn’t walking through WWE’s doors anytime soon—her act is just too AEW.

Source: Wrestling Observer Radio

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