Friday, October 17, 2025

WWE Hires New Executive to Lead Artificial Intelligence Integration in Creative

WWE has reportedly hired Cyrus Kowsari as the new Senior Director of Creative Strategy to oversee the company’s transition to AI-based storytelling. Introduced by Paul “Triple H” Levesque, Kowsari will guide WWE’s creative team in using artificial intelligence to shape storylines, video, and graphics.

Despite this bold step forward, early results from the AI program Writer AI have been described as “absurdly bad,” including pitches that misunderstood current rosters and storyline logic. Triple H called the move “inevitable,” signaling WWE’s long-term vision to integrate AI into its creative future.

Source: Wrestling Observer Newsletter

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