Friday, October 24, 2025

Triple H Addresses AI Use in WWE Creative—Assures Staff “Nobody Will Be Replaced”

During a recent WWE production meeting, Paul “Triple H” Levesque discussed the company’s integration of Artificial Intelligence (AI) into its creative processes, emphasizing that “nobody in the writers’ room will be replaced.” According to the Wrestling Observer Newsletter, AI will assist in areas like creative, video, graphics, and storytelling under the direction of Cyrus Kowsari, WWE’s new Senior Director of Creative Strategy hired in September.

Despite Levesque’s reassurance, internal anxiety reportedly remains high. Staff unease was fueled after an executive’s offhand “joke” about job losses, and trust in leadership has been low since previous incidents involving undisclosed injuries. Sources told the Observer that while mass layoffs aren’t expected, there’s concern AI could gradually reduce entry-level positions—limiting opportunities for new creative talent in the future.

Source: Wrestling Observer Newsletter

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