WWE Drops NXT Branding for Heatwave Ahead of AEW Forbidden Door Weekend

WWE is distancing itself from the NXT brand yet again, this time marketing the August 24 Heatwave event as “WWE Heatwave” instead of “NXT Heatwave.”

According to Dave Meltzer, the rebranding mirrors what WWE did with Great American Bash—an NXT show disguised under WWE branding. Despite this tactic, ticket sales remain underwhelming for the Lowell, MA event.

Source: Wrestling Observer Radio